One should respect public opinion insofar as is necessary to avoid starvation and keep out of prison, but anything that goes beyond this is voluntary submission to an unnecessary tyranny.
– Bertrand Russell
The ubiquity of the internet gave birth to one of the 21st century’s most banal and detestable cultural phenomenons: fandoms.
Fandoms are groups of fans that share common interests over mutual feelings of empathy and kinship. They sound tolerable on paper, even pleasant. But one mustn’t speak unless one has survived the horrors of their online orgies. Fandoms discuss everything- right from the daily outfits of their Objects of Devotion (OoD, from here on) to intimate details like dress sizes, blood groups and, yes, even their children.
Consider the recent case where the internet had a meltdown over the published photos of a pregnant Beyoncé. Fans congratulated her, suggested baby names, extolled her physical virtues and called her pregnancy sublime. Some reached the conclusion that very few women could carry a pregnancy off with grace like her’s. Honestly, how is her pregnancy in any way significant? Or different, for that matter, from millions of other pregnancies?
As such, fandoms have manufactured countless zombies devoid of individual opinion. These zombies create gaudy social media profiles full of pictures of their OoD. These profiles serve as podiums while they discuss, debate and ultimately swear allegiance to specific fandoms. This process is repeated and loyalties are reaffirmed, multiple times. Quite often, this is done through vague code on public profiles. This is a tactic fans use to stymie their less aware peers and spark their curiosity. Their online revels are voyeuristic as they bask in the attention their posts garner.
The hypocrites might allege libel and sue me over this, but this is true. Invariably and undoubtedly so. I was a part of this mess as well, until I chose the burdens of a real life over the shackles of an online one.
All of this bears the semblance of a militia recruitment campaign. These fandoms, at first, name themselves. Then they begin to collect under this name, their banner. They market their values and lure people into an online army. How this works is through a complex system of social reward, best explained through the example of Pavlov’s dog. Initially, one is encouraged to declare affiliation to a fandom, subject to peer approval. Once this initiation is done, the wheels are set in motion. Every post one makes in support of the fandom, points of approval are gained. Like Pavlov’s dog, they too salivate at the approach of their food- approval. Soon enough, the approval ceases, like Pavlov’s food did. Yet, like Pavlov’s salivating dog, they continue to ooze adoration in the hope their favourite food returns. As such, over time, these fandoms grow to occupy vast swathes of internet territory- erecting barriers and inventing languages.Doing so, they suck the meaning out of their surroundings.
Look at Tumblr, for instance. What started off as a promising space for bloggers to post and interact has now been reduced to a barren wasteland. It died in the fire it helped set off. It never took much to get the party started. The smallest spike in some OoD’s activity and Tumblr erupts. The fandom citizens crawl out of their holes and instantly leap into a whirlpool of mindless chatter and squabble, severing ties with reality.
There is yet another detestable subspecies, the most insidious of the lot.
Herein, members lament their ‘overwhelming dependence’ on the fandom and the communities it has spawned. These specimens whine about losing sleep over pointless virtual conversations held on electronic screens. Simple, sane suggestions like ‘get the hell off the damn fandom then’ do not enter their brains, which by then have been mummified.
Sympathy, alone, gets them to shut up. These are the kind that want two birds for the one stone they throw- approval and sympathy. Day after day, they re-enter the Motherland, sacrificing precious sleep and scorching their eyeballs under the harmful blue light of their screens, addicted to the concoction of approval and sympathy they get out of it.
Meanwhile, as these online zombies tear themselves to pieces over items of increasing insignificance, I shall quietly catch my TV episodes and the latest chapters of my preferred manga in the privacy of my room. Once done, I will turn the lights off and tuck myself into bed- safe from this epidemic of banality.
For what it’s worth, I refuse to be an insignificant bunch of lines on strange screens- alone and sans purpose.